THE SCIENCE OF PARENTING

2025 | Marketing and Advertising

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In 2025, I worked with a program called The Science of Parenting to create a marketing and advertising campaign. The Science of Parenting offers educational resources for parents raising children at all stages of life. They understand parents are the experts of their children, and that there are many ways to raise great kids.

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As the lead designer, I focused on creating marketing and advertising materials that clearly demonstrated what courses were offered, and the benefits of taking them. I worked closely with our Brand Strategist to collect data about our target audiences, and created image dominant designs aimed to bring more audiences to the program.